TwoDEEP Brewing and Ryan Diem to host the 3rd Annual Cheers for Charity fundraiser
INDIANAPOLIS, IND., October 5, 2016 — TwoDEEP Brewing Co. (TDBC) and former Colts player Ryan Diem plan to host the 3rd Annual Cheers for Charity fundraiser on Saturday, November 5, 2016 from 1:00pm to 6:00pm. The event has been planned as a college game day tailgating party—and yes, guests are encouraged to rep their teams. Pi Indy, Hotel Tango Distillery, the NFL Alumni Association and Indy Sports Corp will be joining the event this year. All donations and 20% of beer sales will go toward the Allie & Friends Foundation, a charitable health organization that provides a positive atmosphere to fundraise and battle against a pediatric cancer.
“This year we moved Cheers to Charity to a Saturday afternoon to play off of college football rather than weeknight NFL games,” said TDBC founder and Director of Brewing Shenanigans Andy Meyer. He continued, “Last year’s event was successful, a lot of fun, and we raised nearly $16,000 for the cause. This year we hope to continue raising the bar. We decided to host the event on a weekend in hopes that even more people will be able to come out, attend and have a great time.”
The 3rd Annual Cheers for Charity fundraiser is FREE and open to the public, but guests must be 21 years or older to attend. TDBC will have televised Big Ten and NCAA games playing on TVs and projector screens inside the TapRoom and outside in the parking lot. Guests are encouraged to rep their teams—colors, jerseys, foam fingers and all. There are over 60 teams who will play on Saturday, November 5, including away games for Indiana University, Purdue University and Notre Dame.
“This year we’ve focused on creating an event that is less a typical fundraiser and more of an experience. How can we make this event the best tailgating experience possible,” said Lizzie Hineman, TDBC Marketing Manager and Wizard of Light Bulb Moments. She continued, “We’ll have the games on, pizza, burgers, mixed drinks, beer, corn hole, music, and fire pits—it’s sure to be a good time. I’m thrilled to have a community of people come together to help make this event great.”
Pi Indy, an Indianapolis-based food truck and the future TDBC in-house food partner, will be vending from its truck during the event, serving wood-fired pizzas and burgers throughout the day. Meanwhile, Hotel Tango Distillery plans to mix tailgate-themed craft cocktails to share with the tailgating masses. Diem and TDBC will also be working with Indy Sports Corp to help with event decor and Big Ten spirit and the NFL Alumni Association of Indianapolis to assist with raffle items.
Raffle items will include items such as tailgate-themed baskets from vendors, sponsors and local businesses as well as two motorized colors. All proceeds will go directly to the Allie & Friends Foundation, an organization whose cause Diem has been involved with for over a decade. Since 2004, Diem and the Allie Team have organized an annual Golf Classic that has raised over $1.3 million for the Children’s Neuroblastoma Cancer Foundation (CNCF). “As the event grew and the idea of additional events came into the picture, we decided to evolve from a free standing event into a full blown foundation,” said Diem.
The Allie & Friends Foundation will use the funds raised at the 3rd Annual Cheers for Charity to support the CNCF’s 2017 Parent Conference. “The Allie Team has supported and participated in this event for the past five years and stands firmly behind the education of families that are battling this horrific disease,” said Diem.
Many hands are coming together once again to make Cheers for Charity a successful event. We’ve got the heart, the passion and the best reason of all to fight against pediatric cancer—saving children’s lives. Come out to TwoDEEP Brewing Co. on Saturday, November 5 and help tackle pediatric cancer!
For all media inquiries, please contact TDBC Marketing Manager Lizzie Hineman at firstname.lastname@example.org.
About Children’s Neuroblastoma Cancer Foundation (CNCF): The CNCF is a non-profit national health organization committed to finding a cure for neuroblastoma. Neuroblastoma is the most common cancer found in infants as well as the most common extracranial solid tumor found in children. There is little known about why neuroblastoma occurs or about what factors increase the risk for occurrence. CNCF initiatives educate the public about a disease dramatically lacking in awareness and funding. It serves as an advocate for families, as well as a liaison between healthcare provided and families.
About the Allie & Friends Foundation: The Allie & Friends Foundations is a charitable health organization that provides a positive atmosphere to fundraise and battle against a pediatric cancer. A&F is committed to helping find a cure for this devastating disease, and supporting families in need whether it is through education or monetary backing. A&F also desires to utilize it’s platform to increase awareness and advocate for those in need. A&F partners with other pediatric cancer foundations to co-fund research grants and clinical trials, and educate the public about a disease dramatically lacking in funding. Less than 5% of the Federal Government’s total funding for cancer research is dedicated to childhood cancers each year, yet kids make up 20% of the population. Childhood cancer is the leading cause of death by disease in the U.S., and it kills more children per year than cystic fibrosis, muscular dystrophy, asthma, and AIDS combined. A&F is dedicated to finding a cure for the kids!
About TwoDEEP Brewing Company: TwoDEEP Brewing Co. is a malt-forward production brewery and TapRoom rooted in Indianapolis, Ind. The Company was founded in 2011 by Andy Meyer and opened its doors in August of 2014. TwoDEEP produces four year-round beers (KnightStick Cream Ale, Red Sunday Irish Red Ale, Brickhouse Roasted Amber Ale and Lake IPA) alongside a portfolio of seasonal ales and specialty lagers. TwoDEEP beers can be found in the downtown TwoDEEP TapRoom as well as bars, restaurants and liquors stores throughout Indiana.